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Amazon Tops Internal $1.8B Upfront Ad Goal In First Year Of Prime Video Push
Amazon's video ad revenue for the 2024-25 upfront period has exceeded the tech giant's internal target of $1.8 billion, a source has confirmed to Deadline.
Amazon ‘s video ad revenue for the 2024-25 upfront period has exceeded the tech giant’s internal target of $1.8 billion, a person familiar with the financials has confirmed to Deadline. In recent years, Amazon has made video advertising a pillar of its broader corporate strategy, pursuing major sports rights as a key element of its ad-friendly programming. Along with those offerings on Prime Video, Amazon also operates the FAST service Freevee as well as gamer-centric livestreaming platform Twitch and has highlighted them for advertisers in recent years.
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