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Amazon To Expand Prime Video Advertising To Brazil, India, Japan, The Netherlands & New Zealand In 2025
Amazon plans to expand advertising on Prime Video to Brazil, India, Japan, the Netherlands and New Zealand in 2025.
In January 2024, Prime Video introduced ads on series and film originals and library titles in Australia, Austria, Canada, France, Germany, Italy, Mexico, Spain, UK and the U.S. While they have gone about it differently, top Amazon and Netflix have decided to enter the ad market as programming expenses continue to climb and the economics of streaming favor large-scale players. With its portfolio also encompassing Fire TV Channels, Twitch, IMDb, Wondery and Amazon Music, the company says its ad-backed offerings reach an average of more than 200 million global customers on a monthly basis.
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