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Amazon To Add NBA Game To Black Friday Slate, With NFL Game As High-Powered Lead-In
After debuting its Black Friday NFL coverage last November, Amazon is leaning into the ritual, announcing it will add an NBA game on the day starting in 2025.
NFL Media EVP Hans Schroeder, meanwhile, said the game provides “an opportunity for us to continue to innovate with Amazon,” with a viewing experience that “will feel a little bit different and unique for that day.” The game’s timing on the day after Thanksgiving, traditionally the kickoff to the holiday shopping season, has enabled Amazon to leverage its e-commerce operation. The tech company will also have a studio for its NBA coverage, which will be a first after its NFL pre- and post-game programming has been based on sets erected at Thursday night host stadiums.
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