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Amazon Taps NBC Veteran Krishan Bhatia to Lead Streaming-Video Ad-Sales Team
Amazon has tapped Krishan Bhatia, formerly of NBCUniversal, to lead its ad sales efforts across Prime VIdeo, Twitch and more
“I’m excited about the impact his wealth of experience in the media and advertising business will have for our customers in the streaming TV space,” Moss said. Her also worked on building new revenue systems and infrastructure as NBCU grew more vocal about its efforts to strike e-commerce and data partnerships with advertisers. The move, if enacted, would mark a first step toward utilizing inputs from the companies Nielsen measures as it produces its widely used tabulation of national viewership, and many TV executives have denounced the plan.
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