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Amazon Taps Longtime NBCU Exec Krishan Bhatia To Lead New Global Video Ad Sales Team
Amazon tapped longtime NBC ad sales exec Krishan Bhatia to run a new team targeting video for Amazon's live sports, Freevee, Twitch and Prime Video.
Video advertising has become increasingly key to Amazon, whose CEO Andy Jassy saluted the company’s progress in the space earlier today in his annual letter to shareholders, noting 24% growth last year to $47 billion. He pegged overall reach at 200 million monthly viewers across movies and shows, Amazon MGM originals and live sports including NFL Thursday Night Football. In Krishan’s own words: I could not be more excited to join Amazon Ads and partner with all of you as we work to deliver the best content and advertising experiences globally, for viewers and brands alike.I have spent my career building, growing, and transforming media businesses.
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