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Amazon Sued Over Prime Video Ads: Class-Action Complaint Accuses Tech Giant of ‘Immoral, Unethical, Oppressive, Unscrupulous’ Conduct
A lawsuit seeking class-action status accused Amazon of false advertising and deceptive practices over Prime Video's inclusion of ads by default.
The suit was filed Feb. 9, after Amazon starting on Jan. 29 began running ads in Prime Video content in major markets including the United States unless users opt to pay extra ($2.99/month in the U.S.) to have an ad-free experience. On Amazon’s fourth-quarter 2023 earnings call, CEO Andy Jassy told Wall Street analysts that with the introduction of ads by default in Prime Video, “we’ll be able to continue investing meaningfully in content over time.” The lead counsel in the Prime Video ads lawsuit is Dovel & Luner, a Santa Monica-based law firm that specializes in class-action litigation.
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