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Amazon Studios’ James Farrell Outlines Strategy for Original Content in Spain, Globally Following ‘Red Queen’ Premiere (EXCLUSIVE)
Amazon Studios unveils its Spanish-language Top 10 for 2023, led by 'My Fault,' as James Farrell talks Amazon, Prime Video strategy in Spain.
Set for a Feb. 29 launch, “Red Queen” world premiered at Madrid’s iconic Teatro Fernán Gómez on Monday night with cast members, including Victoria Luengo, Hovik Keuchkerian, Àlex Brendemühl, Nacho Fresneda, Celia Freijeiro, directors Koldo Serra and Julián de Tavira and Spanish celebrities including the stars of “Operación Triunfo,” along with Salke, Farrell and Maria Jose Rodríguez Perez, head of Spanish Originals at Amazon Studios. “The Head of Joaquín Murrieta,” beginning in 1848 California, a revisionist Western where the Mexicans are the good guys, and gringos the baddies, is another big play; as is “Zorro,” reportedly going gangbusters in viewer figures from a select territory Prime Video release in North and Latin America and Spain. Speaking to Variety following the premiere of “Red Queen,” Farrell and Rodriguez Perez outlined the streamer’s vision for original programming across the globe and in Spain, where they plan on replicating the success of “Operación Triunfo” which was renewed for a second season after luring more than 3.5 million estimated unique viewers in 14 weeks and breaking engagement records.
Or read this on Variety
