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Amazon Slates Upfront Return At New York’s Beacon Theater, Shifting Day And Time
Amazon has scheduled its return to the main week of upfront presentations to advertisers in New York on the evening of May 12.
Despite that hiccup, the star-laden pitch went on to wow the audience and set the stage for an upfront ad haul in excess of the tech giant’s internal forecast for $1.8 billion. After notching steady growth in NFL Thursday Night Football viewership, Prime will add NBA and WNBA broadcasts later this year after locking an 11-year deal with the league. The roster of countries currently up and running includes Australia, Austria, Canada, France, Germany, Italy, Mexico, Spain, U.K., and the U.S. Prime customers can pay a premium each month to stream without ads.
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