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Amazon Sees NBA As Linchpin for Ad-Sales Efforts in 2025
Amazon is already out talking to advertisers about opportunities to sponsor its new package of NBA rights
With the streaming and e-commerce giant set to take over a significant package of NBA rights this fall, moves are afoot to line up advertisers with a new suite of opportunities, says Danielle Carney, who oversees the company’s efforts for ad sales tied to live sports. The pitch to Madison Avenue is that games streamed via Amazon Prime Video lure a younger consumer than sports broadcasts on traditional TV. Amazon hopes to win a series of sponsorships for a new production facility it is building that will serve as a home to all NBA studio programming, says Carney.
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