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Amazon Scores Highest Monthly Growth Among Streamers Thanks to ‘Thursday Night Football,’ ‘Rings of Power’
Amazon Prime Video received a 12% bump in streaming viewership from August, thanks to 'Thursday Night Football' and 'Rings of Power.'
Amazon Prime Video benefited significantly from the launch of the NFL season, with the streamer matching its best-ever share of overall TV viewership in September. Netflix retained its 7.9% share of TV and boasts September’s best-performing streaming title with the Nicole Kidman-led original series “The Perfect Couple,” which bagged 5.5 million minutes viewed. ESPN scored the top cable telecast in September, however, as more than 13 million viewers watched the NFL “Monday Night Football” matchup between the Atlanta Falcons and the Philadelphia Eagles.
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