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Amazon Says NFL Black Friday Game’s Interactive Ads Drew 10% Higher Customer Engagement Than Last Year’s
Citing internal data, Amazon said customer engagement with interactive ads on its Black Friday NFL game rose 10% over last year's.
The scoreboard at GEHA Field Arrowhead Stadium in Kansas City, Missouri, site of the 2024 edition of Amazon's Black Friday Football.William Purnell/Icon Sportswire via Getty Images Amazon says its internal data points to a 10% uptick in customer engagement with interactive ads on this year’s Black FridayNFL game compared with last year’s debut edition. Viewership of the hard-fought Kansas City Chiefs-Las Vegas Raiders game surged 41% ahead of year-ago levels. Amazon is in Year 3 of its 11-year deal for Thursday Night Football exclusives, and in 2023 began carving out Black Friday as a new NFL stand-alone.
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