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Amazon Q4 Ad Revenue Climbs 18% but Misses Wall Street Estimates, Total Profit Hits $20 Billion in Holiday Shopping Period
Amazon reported $17.3 billion in advertising sales for Q4 2024, an increase of 18% -- which fell short of Wall Street expectations.
Amazon ‘s share of the digital ad market continues to balloon: The ecommerce giant reported $17.28 billion in advertising sales for the fourth quarter of 2024, an increase of 19%. The growth rate of Amazon’s advertising business, as it puts up even bigger numbers, is slowing — in Q4 2023, ad services revenue rose 26%. “The holiday shopping season was the most successful yet for Amazon and we appreciate the support of our customers, selling partners, and employees who helped make it so,” president and CEO Andy Jassy said in announcing the results.
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