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Amazon Q2 Ad Revenue up 20% to $12.8 Billion, Short of Wall Street Forecasts
Amazon's initiative to insert ads into Prime Video helped drive ad revenue up 20% for Q2 2024, but that was less than analysts projected.
Amazon ‘s initiative to insert ads into Prime Video helped drive its advertising revenue up 20% for the second quarter of 2024 — but it was less than analysts expected. In April, Amazon president and CEO Andy Jassy announced that Prime Video had surpassed 200 million monthly viewers and touted the service’s addition of advertising (enabled by default unless users pay an extra fee) starting in January. The company noted that during Q2 Amazon MGM Studios released 19 films and series including: “Fallout,” the second most watched original title worldwide ever on Prime Video during its launch, and Season 4 of “The Boys,” which was No.
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