Get the latest gossip
Amazon Q1 Ad Revenue Leaps 24% to $11.8 Billion, Helped by Prime Video’s Addition of Commercials
Amazon raked in $11.82 billion in ad revenue for Q1 2024, up 24%, fueled by its launch of ads by default in Prime Video.
Amazon raked in $11.82 billion in ad revenue for the first quarter of 2024, well over analyst expectations, fueled by the ecommerce giant’s move to serve advertising by default in Prime Video in multiple markets. He also boasted of Prime Video’s “continued development of compelling, exclusive content,” calling out its exclusive NFL “Thursday Night Football” games, the “Lord of the Rings” series, “Reacher,” “The Boys,” “Citadel” and “Road House.” In the recent quarter, Amazon announced that Prime Video will stream its first NFL Wild Card playoff game in January 2025. Wall Street analysts on average expected the company to post revenue of $142.5 billion and earnings per share of 83 cents, per financial data provider LSEG.
Or read this on Variety