Get the latest gossip
Amazon Prime Video’s Move to Steamroll Into Ads Could Generate More Than $3 Billion This Year: ‘A Disruptive Force’
The introduction of advertising in Amazon's Prime Video could yield more than $1 billion in revenue in the first year alone, analysts predict.
Amazon will begin serving ads in Prime Video content by default in major markets Jan. 29, unless users opt to pay extra ($2.99/month in the U.S.) to have an ad-free experience. “This Monday, we are going to find out what happens to an advertising market when a brand-new entrant with excess capacity, unrivaled first-party data advantages and massive unduplicated reach decides to put a ‘for sale’ sign in its window,” MoffettNathanson analysts led by Michael Morton wrote in a Jan. 26 research note. “We have barely scraped the surface when it comes to better figuring out how to integrate advertising into video, commerce and groceries,” Amazon CEO Andy Jassy told analysts on the earnings call.
Or read this on Variety