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Amazon Prime Video introduces ads, raises ad-free subscription by 33%
When Amazon Prime launched in Australia in 2017 it cost just under $7 a month. This time last year the company hiked its monthly fee to $9.99 - a 42% jump. Come July, watching ad-free content will set Prime Video users back $12.99 each month.
(Photo by Phil Barker/Future Publishing via Getty Images)Season 3 of The Test – Amazon Prime Video’s unscripted cricket series that chronicles the 2023 Ashes – debuted on the platform in May. The 33% price hike takes an ad-free Prime Video membership to $12.99 a month – almost double what it was when the subscription service launched in Australia 7 years ago. The email states that all Prime Video programming viewed via the $9.99 per month plan will be subject to ads, including Australian originals Deadloch, The Lost Flowers of Alice Hart, and the ICC World Cup Cricket.
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