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Amazon Prime has framework deal for NBA broadcast rights, per sources, putting pressure on TNT, NBC
The NBA prefers to have three companies involved in its new deals, but has not ruled out adding a fourth.
In what will be a landmark move in sports media history, the NBA and Amazon Prime Video have the framework of a deal that will make the streaming service one of the main homes for the league’s games, executives with direct knowledge of the talks told The Athletic. A natural landing spot for Amazon’s regular-season games could be Thursday night, where it already has the NFL from September to early January. Amazon has shown interest in global rights, which has been a key part of the NBA’s negotiating strategy as it lined all of its domestic and international deals to end following the 2024-2025 season.
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