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Amazon Plans to Pair Black Friday Games From NBA, NFL
Amazon's Prime Video will tap both the NFL and the NBA to broaden Black Friday shopping with two exclusive games, one from each, shown the same day
Amazon won the rights to stream the NFL’s “Thursday Night Football” exclusively in 2022, and last year launched a new Black Friday match aimed at assembling a large audience of fans who would be spurred to check out deals while watching a big-league sporting event. Amazon emerged in July as a significant rightsholder in the NBA’s newest media deal, which commences next year and also splits games among NBCUniversal and Disney. Meanwhile, the company intends to offer special “shoppable” ads that let viewers click through to its e-commerce site to make purchases, and will create exclusive deals for Amazon for sponsors.
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