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Amazon paid more than $1bn to take creative control of James Bond
Daniel Craig congratulates Broccoli and Wilson, while actor Valerie Leon says Bond franchise won’t be as ‘British’
Amazon has paid $1bn for “creative control” of the James Bond franchise, the Guardian understands, in a deal that has met with a mixed response from stars of the films. The world’s second largest corporation, by revenue, confirmed it had formed a joint venture with the duo to house the James Bond intellectual property, with Amazon assuming “creative control”. With creative control, Amazon will have the power to move forward with new films and potentially TV spin-offs too, without approval from Wilson and Broccoli, who have overseen the integrity of the character originally created in 1953 by the author Ian Fleming.
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