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Amazon MX Player Makes Major India Play With 100-Show Slate, Pushes Free Streaming
Amazon's MX Player unveils slate of 100 new shows, including 40 Hindi-language originals, as it expands free ad-supported streaming market in India.
In a power move that signals its serious play for India’s streaming wars, Amazon MX Player showcased its ambitious strategy at its inaugural StreamNext event, rolling out plans for over 100 new shows in 2025, including 40 Hindi-language originals. The Mumbai-based event, which drew heavyweight industry figures like Martin Sorrell and Benedict Evans, turned heads with its star-studded lineup featuring Bobby Deol (“Aashram 3”), veteran action stars Suniel Shetty and Jackie Shroff (“Hunter 2”), and reality TV personalities Remo D’Souza and Malaika Arora (“Hip Hop India 2”). The platform is also betting big on international content, promising a new “MX Vdesi” series weekly, featuring Mandarin and Turkish-language shows dubbed in Hindi, Tamil and Telugu.
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