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Amazon Music Unlimited Prices Increase in U.S., U.K. and Canada
Amazon Music raised prices for Unlimited subscribers in the U.S., U.K. and Canada, matching Spotify by raising its individual plan to $11.99 a month.
The U.S. price increases put Amazon Music Unlimited’s prices for non-Prime members in equal territory to Spotify, which has cost $11.99 per month for individuals and $19.99 per month for the family plan since June 2023. That year, Amazon justified the higher prices by saying they would allow the company “[to] bring even more content and features.” Last year, Amazon Music followed also Spotify’s lead into audiobooks by offering Audible’s audiobook content for subscribers. At the time, Steve Boom, vp of audio, Twitch and games at Amazon, said the company’s strategy was “to add new things to the product” that add value and later “figure out what the right pricing strategy is in the long term.”
Or read this on Billboard