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Amazon Moves to Dismiss Lawsuit Over Prime Video Ads: Company ‘Never Promised’ Service Would Be ‘Ad-Free’


Amazon is seeking to dismiss a class-action lawsuit filed by Prime Video users disgruntled over its addition of ads by default.

In the Oct. 4 filing, the ecommerce giant pointed to its terms and conditions, which note that Amazon may “choose in its sole discretion to add or remove Prime membership benefits.” The class-action lawsuit accused Amazon of false advertising and deceptive practices over the addition of ads to Prime Video by default. The original suit was filed on behalf of Wilbert Napoleon, a resident of Eastvale, Calif. Amazon’s conduct, as alleged, “was immoral, unethical, oppressive, unscrupulous and substantially injurious to consumers,” according to the lawsuit, which seeks unspecified monetary damages, including punitive damages, as well as an injunction to block Amazon’s alleged deceptive conduct.

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