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Amazon MGM Studios’ Sue Kroll on Selling ‘Saltburn’ as a ‘Guilty Pleasure,’ Going With Gut Instinct and Listening to Fans
Sue Kroll, Amazon MGM Studios global marketing chief, talks about launching movies and TV shows including 'Saltburn' in the era of streaming.
Sue Kroll, head of global marketing for Amazon MGM Studios, has worked on the launch of every kind of movie under the sun, from blockbusters such as “Harry Potter” and “The Matrix” franchises to streaming originals such as the recent reboot of “Road House” and the buzzy new rom-com “The Idea of You.” But one crucial element that hasn’t changed, as Kroll discussed during her keynote conversation at Variety ‘s Entertainment Marketing Summit presented by Deloitte, is the need to go with your gut instinct at times on what’s right for a given property. Kroll and Amazon MGM Studios is coming off a hot streak of strong launches for the Prime Video series “Fallout” and movie titles that also include Peter Farrelly’s “Ricky Stanicky.” Kroll pointed to last year’s sleeper hit “Saltburn,” a sexy meditation on class and privilege from writer-director Emerald Fennell, as a title that on the surface was challenging to sell to moviegoers.
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