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Amazon Jumps Into Upfronts Fray, Slating An Event During Mid-May Series Of Network And Streamer Pitches To Ad Buyers
Amazon is joining the upfronts crowd, scheduling a mid-May event in the midst of a series of presentations to ad buyers by TV networks and streamers.
Amazon is joining the upfronts crowd, scheduling an event on May 14, in the midst of a series of presentations to ad buyers by TV networks and streamers. For decades, broadcast networks had convened upfront events, wining and dining advertisers with talent-laden pitches across New York City. While some of that heritage remains, Big Tech interlopers have altered the tenor of the week, with Netflix and YouTube joining Amazon in the cluster.
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