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Amazon Invests in Spotter, Which Has Paid Out More Than $940 Million to Creators
Amazon acquired a minority stake in Spotter, a startup that provides capital, services and software to digital creators.
To date, Spotter says it has deployed more than $940 million to YouTube creators including MrBeast (aka Jimmy Donaldson), Dude Perfect, Colin & Samir, Airrack (Eric Decker) and Deestroying (Donald De La Haye Jr.). We are thrilled to join forces to support the Creator economy in innovative ways whether it’s on Prime Video or via our dynamic commerce offerings,” said Vernon Sanders, head of television, Amazon MGM Studios. Spotter founder and CEO Aaron DeBevoise ( pictured above) previously co-founded Machinima and StyleHaul, two YouTube multichannel networks that aggregated multiple creators under one roof.
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