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Amazon Invests In Spotter, Bringing Tech Giant Closer To Top Creators
Amazon has taken a stake in Spotter, a creator-focused platform founded in 2019, with plans to leverage the partnership across many of its businesses.
The investment, whose terms were not disclosed, will boost creators by “unlocking new IP and monetization opportunities — ranging from content development to retail and more,” the press release said. Growing viewing in the living room, Google execs emphasized during an earnings call with Wall Street analysts, has been a key ingredient in YouTube’s success. “We are excited to partner with Amazon and take our mission even further, offering our Creators exceptional opportunities to monetize their brand, content, and build lasting connections with audiences,” Spotter CEO and founder Aaron DeBevoise said.
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