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Amazon Hopes to Snare Holiday Ad Dollars By Pairing NFL With NBA
Amazon hopes to snatch holiday ad dollars from TV networks by pairing the NBA and the NFL on Black Friday
The one-two punch of featuring two different major-league sports on the day after Thanksgiving sets Amazon up to be a bigger player in the fourth quarter of the year, a stretch of calendar that can bring in a significant chunk of ad dollars for most major media outlets. Amazon, which will present its next programming lineup at a showcase Monday night, is just one of several media conglomerates hoping to use sports to win more ad dollars at a tricky time for Madison Avenue. There is hope that Amazon’s broader sports portfolio will draw greater attention, says Marine, particularly as corporations try to understand where the economy is headed amid threats of new tariffs by the Trump administration.
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