Get the latest gossip
Amazon Hopes AI Gives ‘Pause Ads’ New Momentum
Amazon will tap AI in a bid to give 'pause ads' a new twist: new concepts that play off the show or genre being streamed
Streamers have experimented with pause ads since 2018, with Hulu enlisting Coca-Cola and Procter & Gamble to test a new commercial format that places promotions on screen whenever a user decides to halt the stream of a specific programming selection. Streaming executives see pauses as natural interruptions in the viewing experience, and are betting viewers won’t be upset by commercials that pop up on screen. One recent on-screen entreaty for Hershey’s Kit Kat showed one of the candy bars in pieces and said, “Have a break.” One from Berskhire Hathaway’s Geico told viewers to “Hold the phone.”
Or read this on Variety