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Amazon Falls Foul Of Ofcom Code For First Time


Amazon has been found in breach by Ofcom over Filipino movie Pamasahe, its first breach coming just as the Media Bill passes.

In a move that could become a more regular occurrence under the new Media Bill, which passed two weeks ago, streamer Prime Video was found in breach of the part of the code that prohibits harmful content on what Ofcom calls on-demand programme services (ODPS). Ofcom received a complaint about the film, which was rated 18+ by Prime Video, from a viewer who was, amongst other things, “concerned about the inclusion of a baby in scenes depicting sexual activity between adults.” According to Ofcom, the viewer sent a letter to Amazon but received no response and couldn’t get a satisfactory response on the phone so took their complaint to the regulator. Amazon said it considered its measures for detecting prohibited material to be “robust, complete and effective”, and that this was evidenced by “over a decade of content distribution under the supervision of Ofcom without any prior formal investigations from Ofcom.” However, it added that “these sorts of content policies are nuanced and we regularly evaluate where we can make improvements.”

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