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Amazon Execs on the Keys to Creating Culturally Relevant Storytelling in the Global Streaming Era: ‘The Borders are Melting’
Amazon's Nick Pepper, Rachel Delphin & Charlotte Maines talk culturally-relevant, global storytelling at Variety's Entertainment and Tech Summit.
Now, with streaming services like Amazon’s Prime Video in 240 countries and territories, “there’s a way to tell stories to our customers or our audience that really mines and exposes many different cultures,” Pepper said. In the case of “Hazbin Hotel,” creator Vivienne Medrano’s animated show was already a huge success on YouTube before Amazon licensed it over to Prime Video and then commissioned additional episodes. While Twitch is primarily known for gaming, the service has a broader and more diverse audience than one might think, which gives it a natural leg up in the conversation about cultural exchange.
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