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Amazon Delivers Strong Q4 Results, Topping Wall Street Forecasts In Holiday Period As Ad Revenue Climbs 27%


Amazon delivered better-than-expected results in the fourth quarter of 2023, with revenue up 14% year-over-year in a strong holiday season. Revenue of $170 billion exceeded Wall Street analysts&#82…

In addition to the live sports on Prime, the tech giant is also pushing ads across Twitch, Freevee and Fire TV. With all eyes on Big Tech to ramp up their artificial intelligence capabilities, Amazon also announced the launch of an AI-shopping assistant called Rufus. Rufus is launching Thursday in beta for “a small subset” of customers in Amazon’s mobile app, the company said, with a wider rollout in the U.S. to come over the next few weeks.

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