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Amazon Debuts New Streaming Video Ad Formats Ahead Of Upfront Event
Before its first presentation to ad buyers during the main week of upfronts, Amazon Ads is rolling out three new streaming video ad formats.
“We are developing innovative experiences to help brands better engage with customers, as we work to transform streaming advertising through our differentiated combination of reach, first-party signals, and ad tech. Using their remote, customers can add a product to their cart, request information via email, and claim rewards like Amazon shopping credits with the purchase of eligible items. “Amazon’s engagement with consumers throughout the funnel is unique,” says Geoffrey Calabrese, Chief Investment Officer for Omnicom Media Group North America.
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