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Amazon Debuts Contextual Pause Ads And Shoppable Inventory For Brands On Prime Video
Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory.
The shoppable ads leverage real-time Amazon shopping signals, which include pricing, deals, reviews, and Prime shipping information. “Starting this year, we are introducing a contextual advertising experience that dynamically aligns the ad message with the content viewers are watching – creating a natural and relevant connection. Based on Amazon’s signals and fully addressable and authenticated audiences, we are uniquely positioned to offer viewers scene-aware ads as extensions of the entertainment experience, not interruptions.”
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