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Amazon Content Spending Rose 14% in 2023 to Nearly $19 Billion
Amazon's total video and music expense last year was $18.9 billion, representing a 14% increase over 2022.
While other media companies have been paring back content spending, Amazon shelled out more than $2 billion more in 2023 for TV shows, movies and music than it did a year earlier. Amazon’s content budget includes a hefty check to the NFL for exclusive streaming rights to a package of “Thursday Night Football” games. Produced and licensed video content is primarily monetized together as a unit, referred to as a film group, in each major geography where Amazon Prime memberships are available.
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