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Amazon Completes Deal For Indian Streamer MX Player
AMazon has acquired MX Player and launched combined streaming service Amazon MX Player.
Times India bough the app in 2018 and the following year switched its focus to streaming, just as the online video boom really began in the country. Though MX Player became the most popular service in the country, most of its users were enticed by its free proposition and making revenues has been tough since. “It’s about enabling all brands, not just the ones selling on Amazon, to reach and deliver relevant advertising to a very large and engaged base across India.
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