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Amazon Commits $10M to L.A. Wildfire Relief Efforts
Amazon is donating $10 million to L.A. wildfire relief efforts via its entertainment division, Ring and Whole Foods.
According to a blog post on the Amazon website, the money “will go directly to national and local disaster and response organizations including the American Red Cross of Southern California, FireAid, MusiCares Fire Relief Effort, World Central Kitchen, Los Angeles Fire Department Foundation, Habitat for Los Angeles Wildfire Fund, and Los Angeles Chamber of Commerce Small Business Relief/Recovery Fund, among others, as well as in-kind advertising opportunities on Prime Video for nonprofits supporting LA fire relief efforts.” Amazon has already donated more than 145,000 essential items to 17 local organizations working on the wildfire response, including fire stations, community fire brigades, the American Red Cross, Salvation Army, Los Angeles Unified School District (LAUSD), Dream Center and multiple YMCA chapters. The company says it’s also “deploying” its AWS cloud technology, including drone support, “to help emergency responders better understand and react to the evolving wildfire situation.” Additionally, it says it’s “curating opportunities” for its Southern California employees to volunteer with organizations including the LA Regional Food Bank and LAUSD.
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