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Amazon Breaks News, Dazzles Advertisers in Star-Studded First Upfront Presentation
Amazon Prime Video made their first upfront presentation to advertisers on Tuesday, with the streamer making a big splash via a star-studded event.
Amazon Prime Video made its first upfront presentation to advertisers on Tuesday in New York, with the streamer bringing out some of its biggest stars to break some news while touting its original series, film and sports offerings. On top of Ferrell and Witherspoon’s presence for “You’re Cordially Invited” and Gyllenhaal for “Road House,” Ritchson talked up his upcoming holiday movie “The Man With the Bag” in which he co-stars with Arnold Schwarzenegger. Salke also mentioned upcoming Amazon originals like “Play Dirty” with Mark Wahlberg and the action comedy “Heads of State” starring Idris Elba, Priyanka Chopra-Jonas, and John Cena.
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