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Amazon Ads Launches Brand+, A Way For Marketers To Leverage Shopping, Browsing And Streaming Data From Amazon’s Total Footprint

Amazon Ads is rolling out Brand+, a new offering for marketers combining "trillions of signals" from shopping, browsing and streaming across Amazon platforms.

“With this advanced AI technology, the Amazon DSP enables advertisers and agencies to automatically reach, engage, and nurture potential customers throughout their journey, turning brand awareness into a strategic driver of conversions.” Unlike the “spray-and-pray” mode of linear TV, streaming can harness digital technology to give ads more traction for both seller and audience, at least under the industry’s long-held theory. Rajiv Ragu, SVP of Growth at wellness company Thorne, said Brand+ has been a “game changer” during its beta phase, increasing reach, brand engagement and returns on ad spending.

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