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Amazon Ads & Roku Set Landmark Pact Giving Brands Access To 80% Of Connected-TV Households
Amazon Ads and Roku are teaming on a landmark initiative that will give advertisers access to more than 80% of connected-TV households in the U.S.
In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access to more than 80% of U.S. connected-TV households. In an interview with Deadline, Jay Askinasi, Head of Global Media Revenue and Growth at Roku, and Kelly MacLean, VP of Amazon DSP, acknowledged that the two tech companies are rivals in some areas. The integration uses what the companies described as “a custom identity resolution service,” which allows the Amazon DSP to recognize logged-in viewers across the Roku operating system and devices in the U.S. That capability is aimed at increasing targeting.
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