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Allen Media Group Plans April 24 Upfront in New York
Allen Media Group Plans April 24 Upfront in New York
Allen Media Group plans to hold an upfront presentation for advertisers on Wednesday, April 24, in New York City. In June, Allen Media Group unveiled a 10-year deal with VideoAmp, one of a handful of new vendors striving to replace Nielsen as the entertainment sector’s go-to choice for audience measurement, as the backer of the audience data it would use to strike deals with advertisers. Paramount, Warner and Hallmark are among the companies using VideoAmp to provide a sort of alternative measurement system to back actual transactions with advertisers.
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