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Allan Freeman, Pioneering Movie Marketing Executive, Dies at 88
Allan Freeman, a marketing executive who pioneered market research techniques to release films including "Star Wars" and "Rain Man," died June 7.
With his innovative market research techniques, Freeman played an instrumental part in the release of Oscar winners including “Dances With Wolves” and “The Silence of the Lambs,” along with “ The Omen,” “The Shining” and “Splash.” In the early 1970s, Bristol-Myers acquired Palomar Pictures, and he used his expertise in consumer behavior to launch a consulting business that helped create campaigns for movies including “Sleuth,” “The Heartbreak Kid,” “The Taking of Pelham One Two Three” and “The Stepford Wives.” At Warner Bros., Freeman re-teamed with Donner on “Superman,” and led campaigns for Clint Eastwood’s “Every Which Way But Loose,” Burt Reynolds’ “Hooper,” “Capricorn One” (starting a long collaboration with director Peter Hyams), “Monty Python’s Life of Brian” and Stanley Kubrick’s “The Shining.”
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