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All3Media Unleashed: Inside ‘The Traitors’ Producer’s $1.46B Sale & Jeff Zucker’s Plan To Rouse A Sleeping Giant
The inside story of 'The Traitors' producer All3Media's sale to Jeff Zucker's RedBird IMI and plans to rouse a sleeping British television giant.
People close to the company say WBD and Liberty Global’s recent reluctance to back acquisitions has been a source of frustration for All3Media, which has looked on ruefully as desirable targets have bobbed into view and then been tugged away by rivals. He anticipates that All3Media will be the main vehicle through which production acquisitions are completed, but existing companies will remain distinct, including Ben Affleck and Matt Damon’s Artists Equity and The Morning Show producer Media Res. Lambert is enjoying a purple patch, having turned The Traitors into an audience favorite for the BBC and Peacock, while at the same time scoring ratings and BAFTA glory for the Squid Game reality show.
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