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All3Media Sale Saga Ends With RedBird IMI Confirming Acquisition Of ‘The Traitors’ Maker For $1.45B
Redbird IMI has confirmed All3Media buy after ITV Studios, Banijay, North Road pulled out the race.
Jeff Zucker and Gerry Cardinale ‘s RedBird IMI takes control of a 50-label outfit with production entities across the world that owns the likes of Fleabag maker Two Brothers Pictures, Traitors producer Studio Lambert and 1917’s Neal Street. At that point, it appeared a deal might be struck quickly, but we have heard there have been delays over recent weeks as RedBird execs negotiate with All3 parents Liberty Global and Warner Bros Discovery. The outfit was put up for sale last year valued at around £1B and bidders have included ITV, which had to go public with its interest, Banijay, Peter Chernin’s North Road and a private equity bid from Goldman Sachs.
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