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All3Media CEO Jane Turton Discusses What Drove RedBird IMI in Its $1.45 Billion Purchase of TV Giant: ‘Opportunity for Growth,’ Scale and Portfolio
All3Media CEO Jane Turton discussed the company's plans with scripted and unscripted following the recent $1.45 billion sale to RedBird IMI.
In one of the most anticipated keynotes held at the 40th edition of Mipcom in Cannes, All3Media CEO Jane Turton discussed what drove Jeff Zucker and Gerry Cardinale’s RedBird IMI in its $1.45 billion purchase of the TV production powerhouse behind “The Traitors.” Although All3Media is best known for its unscripted hits such as “The Traitors” and BAFTA award-winning reality competition series “Squid Game: The Challenge,” Turton said the banner was aiming to ramp up its scripted output. She also cited All3Media’s high-end theatrical documentaries like Ernest Shackleton’s “Endurance” which premiered at the BFI London Film Festival and came out in cinemas in the U.K., as an example of an unscripted title that had strong narrative elements.
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