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All Hozier Needed Was Time
A decade after “Take Me to Church,” the Irish singer finally has a No. 1 song with “Too Sweet.” How did he pull it off?
The down-tempo folk-rock track by an unknown Irishman had turned into an improbable hit thanks to radio play, late-night show performances, and even a spot in a Beats commercial starring LeBron James. 1, knocking off an impressive run by Metro Boomin, Future, and Kendrick Lamar’s buzzy “Like That.” (Hozier still can’t hold his own against Swift though, who’s set to sweep the top ten next week off The Tortured Poets Department.) Now, “Too Sweet” looks likely to stick around on radio through the summer, when Hozier will play plum slots at festivals like Lollapalooza, Boston Calling, and Osheaga, plus a four-night stand at New York’s Forest Hills Stadium.
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