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All Aboard Norwegian Cruise Line’s Mega-Popular Blues Music Voyage With Joe Bonamassa
Norwegian Cruise Line's blues music cruise with Joe Bonamassa is part of a big business of music-themed voyages. Go inside the popular expedition.
Drawing from data points like Spotify listens, merch and VIP sales, the Sixthman team creates an index for participating artists and then “put[s] out a couple of scores that we use for evaluation to determine how confident we feel that this engagement will be a success,” he says. Weisman, a longtime music executive whose father was Frank Sinatra ‘s manager for the last few years of his career, met Bonamassa in 1999 and worked with the bluesman to elevate his live shows to theaters and performing arts centers. “And they give us this amazing suite,” Weisman says of his accommodations on the top floor of the 14-deck sea liner that’s located inside NCL’s luxury penthouse complex called The Haven, which is equipped with high-end furnishings, private balconies and a 24-hour concierge service, all roped off from the rest of the cruise.
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