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Alison Hammond 'worrying popularity is waning' amid struggle with 'imposter syndrome'

This Morning and GBBO presenter Alison Hammond has been left fearing that her 'popularity is waning', amid a struggle with 'imposter syndrome' following a career setback

This Morning star Alison Hammond has been left to wrestle with fears that her popularity is waning as she battles daily with a crippling case of imposter syndrome that often leaves her undervaluing her own worth. In addition, the 48 year old has also recently taken over alongside Noel Fielding as the host of The Great British Bake Off, and that’s without taking into account her own highly successful career as an author following the release of her book: Black in Time back in 2022. According to the publication, Alison, who has been embracing her new found singledom since splitting from landscape gardener Ben Hawkins last year, “hasn’t ruled out” a move to the USA in the future, however for the time being she is simply trying to keep her head down and focus on her wealth of career opportunities on home soil.

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