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ALISON BOSHOFF: Why Bear Grylls' friends are so flabbergasted he's become a spiritual mentor to Russell Brand
Sitting cross-legged with a crucifix nestling in his bronzed chest, Russell Brand's latest reinvention is a transformation for the ages.
Bear Grylls Inc spans multiple TV shows, animated movies, books, two festivals, adventure camps, theme parks, a mental fitness app and coaching enterprise, Becoming X, which sells lessons in resilience to schools. He is now in Costa Rica, where filming has started on Bear Hunt, a new Netflix adventure format which will see him pursue celebrities, including Boris Becker and Mel B, through the rainforest. A spokesman says they are 'extremely proud' of their association with Grylls and he's inspired the movement 'through a period of unprecedented growth', before adding: 'More information will be available later in the year about Bear's next steps' which makes it sound, very much, as if he is on his way out.
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