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ALISON BOSHOFF: What a horror show! Universal drops gory feminist film...then it rakes in $66million
Was it the 30,000 gallons of fake blood sprayed through a fire hose that did it? Or (readers of a sensitive nature may want to look away now) the prosthetic breast complete with umbilical cord.
Whatever, it can be revealed that Universal – the studio giant behind last year's Oscar winner Oppenheimer – sold the super-gory, feminist, body-horror The Substance at a $5 million LOSS after executives saw it, hated it and refused to release it. By French auteur Jacques Audiard, it's already had an expensive global publicity campaign, with stars including Gascon, Zoe Saldana and Selena Gomez banging the drum in dozens of interviews. There is a theory that the big budget adaptation of the musical Wicked could benefit, too; with Academy voters finding that its message about the evils of exclusion and repression resonate with a Trump presidency looming.
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