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Alicia Keys’ ‘Hell’s Kitchen’ Partners With ESPN in First-Time Music Collaboration With U.S Open (EXCLUSIVE)
The USTA and ESPN partner with Alicia Keys’ "Hell’s Kitchen," the music of which will cascade across platforms throughout the tennis championship.
The video will officially debut on Opening Night of the Main Draw on the 26th before being broadcast on both ESPN and the grounds of the Billie Jean King National Tennis Center through the two-week event. In addition to the manifesto video, ESPN will feature the custom “Kaleidoscope” remix and footage from the USTA shoot in other promotional content to drive viewers to the 2024 US Open. The unique musical collaboration falls in line with this year’s US Open’s marketing campaign “Spectacular Awaits,” and theme “Celebrating the Power of Tennis” which sees the USTA making a concerted effort to reach new and different audiences.
Or read this on Variety
